Sample solution — illustrative reference architecture, not a completed engagement
Unified Marketing Intelligence for a Consumer Brand
A reference architecture combining paid, owned, and earned marketing data into one attribution model.
The Problem
Marketing spend is split across a dozen channels with no unified view of attribution, making budget allocation a quarterly guessing game driven by each channel's self-reported performance.
The Architecture
Channel APIs (paid social, search, email, affiliate) feed a cloud ingestion layer; a multi-touch attribution model runs on top and publishes results to an executive dashboard refreshed daily. Governed access controls ensure agency partners see only their own channel data.
The Solution
Marketing leadership can reallocate budget monthly instead of quarterly, backed by a shared, governed source of attribution truth rather than channel-reported numbers that tend to over-count their own contribution.
Business Value
This approach is designed to improve marketing efficiency within a couple of quarters as budget shifts toward higher-performing channels identified by the unified model.
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